Be Unique in the Markeplace

Don’t build your brand around an existing brand because when they google your brand, that brand will overshadow yours. Be authentic and unique in the marketplace. This means it doesn't matter how competitive your industry is, there must be a unique proposition that will make potential customers attracted to you and existing customers stay loyal. There is only one Oscar Bimpong when you google. As a business or a personal brand, uniqueness is an anchor to surviving in the industry that you operate.